Established in 2014, we began our journey as a humble store with a passion for sharing the rich and diverse flavours of Asian baking. Over the years, through hard work, dedication, and a deep commitment to quality, we have grown into the foremost supplier of Asian bakery products in the United Kingdom.
From our early beginnings, our mission has remained clear: to bring authentic, freshly baked Asian goods to communities across the UK. Today, we are proud to be a trusted partner to a wide network of Oriental supermarkets, serving as their go-to source for premium baked products that honour both tradition and taste.
Our foundation is built upon traditional Hong Kong-style baking techniques, passed down by experienced master bakers. These refined methods remain central to our breads and pastries, giving them their signature softness, depth of flavour, and unmistakable authenticity. While our core baking philosophy is deeply rooted in Hong Kong tradition, our desserts and cakes reflect a broader Asian influence. We draw on flavours from across Asia and stay attuned to evolving global trends—bringing together tradition and innovation in every bite.
With a modern distribution infrastructure, experienced logistics team, and efficient supply chain processes, we ensure that our products reach shelves fresh and on time. Our operations are designed to support both small independent retailers and larger supermarket chains, providing flexible solutions that cater to the specific needs of each customer.
We currently supply approximately more than 60% of Oriental supermarkets across the UK, a milestone that reflects the trust we have earned and the strength of the relationships we have built within the industry. Our ongoing growth is driven by our values—quality, reliability, and cultural authenticity—which remain at the heart of everything we do.
As we look to the future, we continue to innovate and expand our offerings while staying true to our roots. Whether you’re a long-standing partner or a new customer discovering us for the first time, we are committed to delivering the flavours of tradition with excellence, passion, and care.